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Times Museum - Guangzhou Visual identity & environmental graphics for the new branch of the
"...In the second Guangzhou Triennial in November 2005, the construction project entitled "Koolhaas Gave Birth to a Child in Guangzhou" turned out to be one of the most eye-catching works. That was a project designed by distinguished Dutch architect Rem Koolhaas for a new branch of Guangdong Art Museum - the Times Museum. With a total space of 28,000 square meters, this new branch is designed to integrate into urban communities..." * for the GuangDong Museum of Art in cooperation with Wang Xu & Associates Ltd,.
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"...Koolhaas’ break-through design of this new branch distributes the museum’s functions to various aspects of a residential building by dividing the museum into several parts that were embedded into the residential building, thus achieving its integration into the community."
* Main icon based on concept of Alain Foureaux of O.M.A
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"...The new museum space will be interwoven in a newly built 19-story residential building block in the north of Guangzhou. Koolhaas and Fourteau explain the concept, "By distributing the museum over several different floors of this building, a high degree of diversity is generated within a very common omnipresent archetype of the commercially developped residential building bloc in contemporary urban China, As Koolhaas and Fourteau explained, "By integrating this museum in a building that was initially designed to be residential, we want to build up a case there is no reason for the mono programming of the residential peripheries of the chinese city. The residential building block is able to absorb a multitude of commercial, cultural and social urban program. By integrating this museum in a building that was initially designed to be residential, we want to build up a case there is no reason for the mono programming of the residential peripheries of the chinese city. The residential building block is able to absorb a multitude of commercial, cultural and social urban program. It has only just begun."
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Signage / Environmental Graphics
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Signage / Environmental Graphics |
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Signage / Environmental Graphics |
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Signage / Environmental Graphics |
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Signage / Environmental Graphics |
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